Traditional guarantor vs. rental insurance without a guarantor: the change NOWO brings to leasing
- Eduardo Ramos
- Nov 5, 2025
- 2 min read

For decades, renting a property in Mexico has been synonymous with paperwork, impossible-to-obtain guarantors, and slow processes. Landlords sought security; tenants, flexibility. But until recently, there was no solution that offered both .
Today, with NOWO , the rental insurance without a guarantor developed in partnership with top-tier surety companies, renting no longer involves complications or risks. In this article, we explain how it works, why it replaces a guarantor, and what advantages it offers for landlords and tenants.
1. The problem of the traditional guarantee
For years, a guarantor has been a barrier to closing lease agreements. Although it provides some security to the landlord, its limitations are evident:
Difficult to obtain: not all tenants have someone with unencumbered property willing to respond.
Slow process: verifying solvency, documents and deeds delays the signing of the contract.
Loss of opportunities: many solvent tenants are left out for not meeting the guarantor requirement.
The result is that landlords and lessors lose income, while mistrust slows the market.
2. NOWO: the evolution of leasing
NOWO rental insurance without a guarantor. NOWO is a residential surety insurance, designed to replace the traditional guarantor with a guarantee issued by insurance companies that are liable to the landlord in case of default.
Their goal is clear: to streamline the rental process without sacrificing security. With NOWO, the tenant submits their application digitally, their creditworthiness is assessed, and a policy is issued guaranteeing compliance with the contract.
Key advantages:
No guarantor required.
100% digital broadcast and in less than 24 hours.
Coverage for rent, damages and legal expenses.
Backed by leading insurers with high credit ratings.
3. How it works in practice
The landlord requests that the tenant subscribe to NOWO.
The tenant fills out a digital form and attaches basic proof of identity (identification, income).
We Link evaluates the profile and sends the application to the insurance company.
The surety bond is issued and a digital guarantee certificate is delivered to the landlord.
If the tenant defaults, the insurer pays the landlord and manages the recovery. The landlord loses neither time nor money .
4. Comparison: Aval vs. NOWO
Aspect | Traditional Guarantee | NOWO (Income Insurance) |
Requirements | Owner with property free of encumbrances | Digital application and proof of income |
Broadcast time | Weeks | 24 hours or less |
Coverage | Limited to moral responsibility | Rent, damages and legal expenses |
Procedure | Manual and notarial | 100% digital |
Tenant access | Restricted | Spacious, flexible and safe |
5. Benefits for all
Owners:
Guaranteed financial security.
Constant flow of income.
Larger number of potential tenants.
Tenants:
Access to housing without a guarantor.
Faster contracts.
Trust and formality towards the landlord.
Real estate agencies and administrators:
More agile processes.
Lower operational risk.
More closures and less friction.
NOWO rental insurance without a guarantor
Modern leasing demands agility, trust, and security. NOWO is the answer to a market that no longer wants to depend on guarantees or bureaucratic processes.
At We Link , we've transformed leasing with solutions that combine technology, insurance backing, and surety expertise. Renting without a guarantor is no longer a risk: it's an opportunity.





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