From Guarantor to Rent Insurance Without Guarantor: How NOWO Transforms Leasing
- Eduardo Ramos
- Oct 27
- 2 min read

Introduction
For years, landlords and owners faced the same obstacle: finding reliable tenants without taking on risk. A guarantor was the only guarantee, but its complexity, slowness, and requirements excluded good candidates.
Today, with NOWO , the guarantor-free rental insurance, that paradigm has changed. We Link has brought to market a modern solution that protects landlords, makes things easier for tenants, and streamlines the entire leasing process.
1. The problem of traditional guarantee
Requesting a guarantor involves asking a third party with property to vouch for the tenant. This often creates three major difficulties:
It slows down the signing of the contract , since the guarantor must prove solvency and ownership.
Excludes potential tenants who meet income requirements but do not have a guarantor.
Distrust in the leasing process is increasing .
The result: many operations are lost or delayed for weeks.
2. NOWO: the insurance that replaces the guarantee (income insurance without guarantee NOWO)
NOWO Rent Insurance without Guarantor. NOWO is a modern alternative to the traditional guarantor. It works as a housing surety bond, issued by specialized insurers, which guarantees the landlord the timely payment of rent and compliance with the contract.
Main advantages:
Without guarantor: the tenant only presents basic proof (income, identity).
Fast: approval in less than 24 hours.
Insurance: Covers rent, damages, and legal fees if the tenant defaults.
100% digital: the entire process is done online, supported by We Link.
3. How it works
The landlord requests that the tenant sign up for NOWO.
The tenant completes their digital application and submits basic documents.
The insurer assesses the risk and approves the policy.
We Link issues the warranty certificate that supports the contract.
If the tenant stops paying, the insurer covers the rent and manages the recovery , freeing the owner from risks and legal procedures.
4. Benefits for both parties
For the landlord | For the tenant |
Guarantee of timely payment | Rent without the need for a guarantor |
Protection against damage or non-compliance | Fast and paperless process |
Legal tranquility | Greater access to housing |
Higher property turnover | Trust and financial support |
5. Why NOWO is the future of leasing
In a market where speed and reliability are essential, traditional models are no longer sufficient. NOWO eliminates the need for a guarantor , maintains legal security, and improves the experience for both parties.
Additionally, it's a key tool for real estate agencies, developers, and professional owners looking to increase their profitability with less friction.
Conclusion
NOWO isn't just insurance: it's a new way of understanding leasing. A more agile, transparent, and secure model, where the owner can be sure of getting paid and the tenant can access a home without depending on a guarantor.
At We Link , we are pioneers in bringing this solution to Mexico. We help you protect your assets, simplify your income tax returns, and ensure that every contract is signed with confidence.





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